What Is GEO (Generative Engine Optimization)?
Generative Engine Optimization, or GEO, is the next evolution of SEO.
It focuses on optimizing content for AI-powered search engines like Google’s SGE (Search Generative Experience), Bing Copilot, and Perplexity AI — which no longer show just “10 blue links,” but generate AI answers using website content.
Why GEO Matters for Digital Marketers
Traditional SEO optimized for:
- Keywords
- Backlinks
- Meta tags
- Page speed
But SGE uses AI models that analyze context, credibility, and usefulness.
That means ranking in AI summaries requires a new strategy focused on:
- EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
- Conversational intent matching
- Structured and AI-friendly content